My favorite Portrait was the Bloomberg one where two people are walking or jumping in the air. Here is the description:

"It’s hard to break through with a story about J. Crew—everyone wears it so it has become visual noise. So for our cover story about how J. Crew is expanding overseas, and going after a more fashion-forward demographic, we decided to have Will and Kate, symbols of all that is wholesome and holy and English, posing as J. Crew catalog models on our cover." 


The picture demonstrates the photographers desire to give the idea of their joy and spirit. They are clearly happy, so that makes them positive. The consumer assumes that they are happy, and indirectly feels interested as to why they are happy. Apparently it is about clothing, so they are happy about their clothes, but the consumer doesn't know that, they are just wondering why the models look happy. The plain background complements the subjects. It is simple and gets the point across.